How To Do Proper SEO Keyword Research: There are many factors to consider if you want to rank highly on Google keywords but there are some factors that are more important than others.
What I share below are the necessary steps that you need to take if you want to rank better in Google search results. You can refer to this LiCreativeTechnologies to know more.
How to get higher ranking keywords on Google.
There are many reasons why you need to pursue high keyword rankings on Google, see how to get there. Here I have shared some important steps and here it as follows,
Step 1: Check the quality of your content
First and foremost, you need to check the quality of your content. You need to have unique and unique content published on your website. This is a must and one of the most important factors for a website’s success.
Copying and republishing content from other websites will not work because unique content is important to Google’s ranking.
When making content reviews, keep in mind the following factors:
Does it satisfy users’ intentions?
Each content you publish on your site needs to have a specific purpose and this is no different than a user’s intent.
When users enter a query into the Google search box, they expect that the websites in the first place will give them an accurate answer or solution.
Is your content a good candidate for this? How does your content compare to higher-ranked sites in Google for the same search term?
Be honest when making your review or you won’t be able to improve your content and keyword position on Google.
Can search engines understand it?
Besides making sure you write content for users, you also need to ensure that search engines can understand it. This means you need to learn how to write SEO standard articles.
SEO-friendly content helps search engines interpret the context of your content accurately. Don’t forget that search engine spiders are computer
programs, not humans, and the only way to understand the content is through signals you give them through standard content. SEO.
Do you have enough more relevant content on your own site?
Google, with the latest changes in ranking algorithms, has shown that Google prefers relevance and influence, in websites that rank in the top positions.
This means you need to prove that your website has a lot of relevant and relevant content on a topic.
Algorithms no longer search for specific keywords in content, but they analyze the entire site and try to understand the relevance of what users are searching for.
Is your content long enough?
The length of the blog post is a ranking factor. Although Google says that they don’t use the number of words in the ranking algorithm, they insist that the content must be complete and insightful.
Many studies have shown that long-form content is more effective in search and more shared on social networks.
There is no fixed number of words that should be included in your blog post, but as a rule of thumb, posts with more than 1500 words have a better chance of getting higher positions in your search results page. Google.
What you need to do is give users exactly what they want. Do not give them additional information they don’t want to know but provide detailed answers to their queries.
I always recommend that you check your target keywords in Google and analyze the length (and type) of content that appears in the first position.
This will give you a very good idea of how your content details should have been.
Step 2: Improve the link list
To get Google’s attention, a linked list is needed. List of links from other websites on your site pointing to your website.
If the backlinks come from large and reliable websites, they are more valuable and can positively affect your Google rankings.
Link building or SEO OffPage is a big topic but it’s important to understand now that links come like ‘votes’ from other websites and this is what Google considers when deciding on a website.
Step 3: Implement SEO OnPage
Besides getting high-quality backlinks, you also need to make sure your SEO OnPage is accurate. SEO OnPage is a set of rules to make your website SEO friendly.
An SEO-friendly website is much easier for Google to ‘read’ and the more information it can ‘understand’ from a website, the better the chances of achieving good rankings.
You can also review our comprehensive SEO technical checklist for more information on how to get SEO OnPage properly.
Step 4: Add internal links to the most important pages
Internal linking is when you add a link to a page that points to another page of the same website.
Internal links are a very powerful way to tell Google what the page is, it’s good for users because they can find new pages within the same website and also an incentive for Google to crawl more. content from the same site.
Step 5: Implement technical control of SEO
SEO techniques are very important in the whole SEO process. If there’s a problem with the technical part of SEO, your rankings can be negatively affected, even if you do everything else correctly.
We strongly recommend an SEO Audit (SEO control) every six months to ensure that Google can access and index your site without a problem.
The most important items to consider in the control process include:
- Report index coverage in Google
- Search Console
- Your robots.txt file
- Correct use of Canonical URLs
- Correct use of structured data markup (web pages and individual pages)
- HTML and XML sitemap
- Broken link and 404 page
- Optimize for great speed
Step 6: Improve your page load time
While this is part of SEO techniques, it should be emphasized that fast-loading websites can have better Google rankings than slow-loading websites.
Speed is a known ranking factor and is important for usability. You need to have a fast website not only because Google will like it more but because it has a positive impact on your bounce rate.
Step 7: Make sure the website is mobile-friendly
More and more people are using their mobile phones to search on Google and several studies are showing the importance of the mobile search for businesses and website owners.
When it comes to ranking TOP on the rankings, having a mobile-friendly website is a must because Google currently ‘penalizes’ websites for not providing users with a good mobile experience.
Step 8: Set the website to https
Since 2014, the use of https is a ranking factor. As Google said, it’s a lightweight signal but still one of the easy things you can do and gain an advantage over your competitor’s website that doesn’t have SSL enabled on their site.
Also, as of July 2018, the Google Chrome browser marks websites with no https installed as insecure, and this can cause customers and visitors to leave your Website.
Step 9: Tell Google about the website
To establish some kind of communication with webmasters, Google has created Google’s webmaster tools.
Webmaster tools are a great way to provide Google with information about your website and you also know what Google knows about that website.
There are several settings you can configure in Webmaster tools like preferred URL, target country, sitemap, etc. as well as some diagnostic tools that you can use.
like ‘fetch like google’ and ‘robots.txt test’ which will eventually help you rank high on Google. You can find details in the post using Google Search Console
Step 10: Take advantage of social networks
The role of social networks in Google rankings is a common topic we often encounter in shared content or topics that digital marketing managers and SEO experts.
There are different opinions about the effectiveness of social media on rankings, but what is certain is that a successful social media marketing campaign
has many advantages to provide a website beyond its reach. Search networks like Google and that’s what you need to use and benefit.
For example, in case SEO has not yielded results, it is good if your social media marketing campaign is successful.
Why do you need a lot of keywords to achieve the TOP position on Google?
Good rankings are hard to come by and you need to do work that requires a lot of patience and hard work. By knowing the benefits of having a website with lots of
keywords ranking above the first Google positions, you can find motivation and patience to work until your goals are achieved.
# 1 – Higher rankings mean more traffic – The first advantage you get is traffic. The higher your ranking, the more organic traffic you’ll receive from Google.
Remember, the first 5 positions get the majority of search traffic, more than 60%.
# 2 – It’s a reliable signal – One of the reasons Google became the world’s most popular search engine is because people trust it. They believe it because they know that when they search for something on Google, they find what they are looking for.
When users find your site in the first pages of Google, they know that it is a good site because Google trusts that site and displays it in their results.
# 3 – You will get more shares and comments on social networks – The site found on the first page of Google receives more shares and comments on social networks because it receives more traffic more and for ‘trust’ reasons are explained above.
# 4 – Good rankings on other search engines – Google is not the only search engine available but the search engine with the most traffic.
However, other search engines have the same SEO rules as Google and once you get a good ranking position on Google, surely a good ranking position will soon appear in other search engines.
Google is constantly looking for quality sites to add to their index to provide the best possible results for their users.
When Google users are happy, they will come to search more and this is Google’s goal.
Your goal as a webmaster is to create a website that provides real value to users, make sure Google can understand what your site is about,
and also prove to Google that your site is worthy of is one of their top positions by getting lots of links (votes) from other trusted websites online.
Lastly, be patient – getting high rankings on Google takes a lot of time to achieve, but if you keep working in the right direction, nothing is stopping you from getting the position you want.
How To Do Proper SEO Keyword Research(Infographics)