Optimize Your Brand Social Media: This article is aimed to give you the tools and information about how to leverage social media for your brand. We will provide you with 5 key tips on how to optimize your brand’s social media presence.
5 Major Ways To Optimize Your Brand Social Media
- Emphasize Your Brand’s Unique Selling Point
- Create Relevant Content
- Choose the Right Social Media Platform
- Partner Up With Micro-Influencers
- Engage With Your Audience
Your time is valuable, so let’s get started.
1. Emphasize Your Brand’s Unique Selling Point
With so many brand options offered to consumers, it’s becoming increasingly difficult to stand out. According to a study done by Sprouts Social, when customers feel connected to brands, more than half of consumers (57%) will increase their spending with that brand. A whopping 76% will buy from them over a competitor.
How do you create connections? One strategy is to sell your story. In an age of pop-ups and annoying ads, great stories stand out. Be upfront with the value you can provide to your audience and what inspired you to start your business. Not everyone will resonate with your message, but that’s OK. The most important thing is to win the authentic trust of your target audience.
An excellent example of this is the story of John Nese, who is the proprietor of Galcos Soda Pop Stop in LA. In the video below he tells a story about his passion for selling soda by simply talking about his life.
The authenticity and charm resonated with the viewers which brought the video 1.5 million views, along with an overwhelming like/dislike ratio. Not too bad for a soda shop.
If you don’t have a passion for your brand, then who will?
2. Create Relevant Content
A study done by GoodFirms asked users if they have ever unfollowed a brand/people. 85.12% of them said yes. There were various reasons, such as offensive posts, lack of engagements and too many promotions.
The main reason why people no longer followed brands was that they were simply no longer interested. Tastes change, it happens. But what about the second reason? A whopping 66.99% said it was due to irrelevant content.
Instead of throwing out random content and seeing what sticks, brand marketers should take the time to understand how their consumers engage with social media and what topics resonate with them.
Checkout: How to Protect Your Business with IP Law
Take into consideration the assets you do have. Evaluate what worked and what didn’t work. Learn from your lessons and approach your brand from a consumer standpoint.
An example of this would be the NBA, which struggled to connect with a younger female audience. They introduced the #NBAhandshake challenge which asked the fans to show off their coolest handshakes.
They didn’t do this on Facebook or Instagram. They chose to do it exclusively on TikTok which boasts 1.5 billion users. 60% of the demographic in the U.S. is 16-to-24 year-olds which made it an excellent platform to capture younger viewers.
This segways into our next point.
3. Choose the Right Social Media Platform
The four big ones are Facebook, Youtube, Instagram, and Twitter. Let’s briefly take a look at each one and see what strengths they offer from a brand optimizing point of view.
- Facebook is the number two most visited website with 1.1 billion unique visitors a month, so it’s no brainer to bring your brand to a platform such as this. Facebook Ads are one way to do this. Here is a link to 50 great B2B Facebook Ads to inspire you.
- YouTube’s four most popular content categories are comedy, music, pop-culture, and “how-to” videos. The last category is the most relevant to us. Ask yourself, “Do I have information or tutorials that my customers may find valuable?” Make a list of possible how-to videos. This will increase your chance of being found on Google search as well. For a great guide on how to make instructional videos, follow this link.
- 500 million people use Instagram stories at least once a day, and ⅓ of the most viewed stories are from businesses. Instagram has also launched shoppable tags in both Stories and regular posts.
Image via Instagram-press.com
This is a powerful feature for businesses that use e-commerce, so you want to make sure your brand looks presentable as possible. Create a budget, hire a professional photographer and a few models from a trade show staffing agency.
- Twitter boasts 330 million active monthly users and sends out 500 million tweets a day. The unique thing about Twitter is that out of those 330 million users, 262 million are international, which makes Twitter a great way for brands to reach out to international audiences, especially when it comes to big announcements and product launches.
Dior took advantage of the international reach when they announced, the unveiling of the ‘Air Jordan | High OG sneaker. The sneaker got over 2,300 likes and over 500 retweets.
4. Partner Up With Micro-Influencers
Social media influencers are people with hundreds of thousands of followers who produce content that is both sponsored and for fun. They help businesses grow by advertising their product on their social media.
So you may be asking yourself, why micro-influencers? Well for one, getting a famous influencer like Kylie Jenner will cost you $1.2 million, but there is another advantage of getting a micro-influencer.
Major influencers are not capable of reaching a small, targeted audience the way micro-influencers can because there are various interests, beliefs and locations spread out across a major influencer’s demographic. Micro-influencers are more localized.
They know their audience better and have developed a more trustworthy relationship with them. They can find someone for your specific niche. So do a little bit of research, find an influencer and draw up a marketing contract with them and watch your ROI soar.
5. Engage With Your Audience
Look at this very simple tweet that garnered 72,000 retweets and over 280,000 likes.
No Google Ads, or Facebook Ads, or commercials, just a little humorous post that got noticed by thousands. You can easily get lost on growing your audience that you forget to engage with them.
React to posts you are mentioned in, answer questions when someone asks, and reply with helpful information. People notice and people love to interact with brands. Managing many accounts can get confusing so tools like Hootsuite are really useful.
We hope that you found this list useful for your brand. Remember, social media is always evolving and new strategies are always being developed. It is important to work hard and work smart. So do some research and make your brand the best that it can be!
This funny tweet got over 72,000 retweets and over 280,000 likes.
The pure scale of this tweet is shocking. You can only imagine the reach that all of those retweets are getting.
Even further, Netflix is not only interacting with Amanda but other followers are also engaging with the follow-up messages!
Netflix’s responses are getting over 1,500 retweets and 26,000 likes as well.
They are building up their following in the popularity of this tweet while still actively engaging with their current following. It is a win-win!